姓名:徐公伟 出生年月: 1973/03
工作经历:
2010年开始作为自由设计师从事家具及家居用品的原创设计、环境标识导视系统设计等工作，并担任复旦大学伟德国际1946源于英国客座副教授
2004/3 –2009/12上海艺凯设计有限公司（GK Shanghai） 设计总监/总经理助理
筹建海尔与日本GK设计集团的新合资公司，负责制定公司发展规划并具体实施、公司团队管理、设计质量控制等。
公司业务主要集中在公共空间标识系统设计、环境及室内设计、产品企划设计等领域，主要服务客户有金茂、万豪集团、海尔、马自达、OMRON、三菱、京瓷、上海世博会等,公司曾承担上海虹桥交通枢纽整体标识系统设计、2010上海世博会会场整体标识系统设计、环球金融中心标识设计等大型项目以及众多的公共建筑设施的标识系统设计工作；
2000/11 – 2004/2 海尔集团上海设计中心 设计总监
主持筹建了海尔上海设计中心，并作为上海设计中心负责人主持工作。
负责海尔出口欧洲、美洲产品战略企划及设计提案，设计完成一系列冰箱、洗衣机、洗碗机、酒柜等产品，为海尔开拓海外市场提供了有力的设计支持
负责海尔智能产品设计（智能玩具、网络家电等）
负责海尔集团超前产品企划及设计，提供多项未来家电发展概念提案
1999/10 - 2000/10 海尔集团海高设计制造有限公司 总经理助理/设计管理部部长
负责海高公司工业设计质量审核控制，制定设计项目评价体系，负责海尔集团各事业部产品企划管理，协助事业部制订新品开发计划
负责海尔集团产品统一形象（PI)管理，对新产品开发进行PI指导，使其符合海尔的企业形象和总体竞争战略
主持海尔集团产品形象统一系列规划及设计共两代系列产品设计并实施
主持海尔网络家电系列企划及设计提案，该系列设计参加德国科隆博览会并获得世界设计组织颁发的优秀设计特别奖
1996/07 - 1999/10 海尔集团海高设计制造有限公司产品设计部 设计师/项目经理
负责新产品工业设计，新领域规划
主持及参与海尔金王子冰箱设计\海尔电熨斗设计\吸尘器设计\单门冰箱设计\VIC机顶盒设计\DVD设计\智能电脑设计\ 热水器设计\... 等众多新产品设计项目
获奖及展览:
2008 Designboom BEYOND SILVER设计大赛入围
2009罗奇堡中国设计大赛优胜奖
2010设计在中国:雷达表新锐设计师大奖专业组大奖
2011上海时尚家居展Talents展
2012上海Design of Designers展览
Resume
Name: Xu Gongwei Birth: 1973/3
Work Experience:
2010/1 ~ Now
worked as a freelance designer with specialization in signage design and interior product design.
Visiting Associate Professor of Shanghai Institute of Visual Art
2004/3 ~ 2009/12 GK Design Shanghai Inc. ASST. to GM/Senior designer
Assistant the management of whole company. Mainly focused on design team management, design quality control and etc. Main clients include Haier, MAZDA, Kyocera, Marriott, JINMAO, Shanghai EXPO 2010, Mitsubishi….
2000/11 ~ 2004.3 Shanghai Design Center of Haier Group Manager
Total management on Haier Shanghai Design center’s development. Mainly focused on development direction, design team management, design quality control and etc.
Achievement:
Prepare to construct and lead the whole company’s job and make Shanghai Design Center to be a strongly support branch to Haier Group in a short time. Establish a completed system on Design flow management, design quality control, team management.
Responsible on Haier product strategy planning and design proposal exported to Europe and America, designed several series refrigerator, wine-cooler, dish-washer, washing-machine for Europe and US market.
Responsible on Haier intelligent product design such as Auto cleaner, intelligent toys and internet home appliance.
1999/10 - 2000/10 Haigao Design and Manufacturing Co., Ltd, Haier Group Assistant to GM
Internal audit control on the whole company industry design system, establish design quality evaluation system.
Total management on Haier group Product Identity, guide PI direction during new product development and keep them in accordance with group’s CI and general competitive strategy.
Lead the design team management, design flow management and design quality control management.
1996/07 - 1999/10 Haigao Design and Manufacturing Co., Ltd. Designer/Project Manager
New product design and new area planning.
Participate the project on Haier bacteria-free home appliance plan and implementation and make a great success in the market. Meanwhile get several patents on it and this new concept spread soon across the market and become the imitated objective by other competitors. My main job is focused on applied area planning and coordination between R/D and other departments.
Lead and participate many new product design projects, such as refrigerator design, electric iron design, cleaner design, DVD design, computer design, as well as water heater design.
Education:
1992.9-----1996.7
Harbin University of Science and Technology Bachelor degree on Industrial Design
Honors:
2008 Designboom BEYOND SILVER Design Competition shortlisted,
2009 Winner of Roche Bobois Design Award-China,
2010 Grand Prize of 100%Design Shanghai DESIGNED IN CHINA: RADO Young Designer Prize China
2011 Shanghai Interiorlife Show Talents
2012 Shanghai”Design of Designers’ Exibition
